Originally Posted by Milous
How sad that everything related to $RT is fast becoming affordable for only the very wealthy. Back in 2005 SRT added $500 to the price of every SRT vehicle, imagine the $$ they have brought in for the tens of thousands of folks who have not attended the events.
They have raised the price to the point where their customer is of a higher demographic, but the dealers have not learned how to provide the better service that people spending 50-70k demand. I walked into a local dealer yesterday to talk about a 2014 SRT GC, and if they would possibly have one to test drive. The sales manager then came out and asked me quite rudely what I was trying to accomplish. I explained to him I was interested in test driving the vehicle and to find out what kind of discounts they offer off MSRP...he replied by saying that if I need to ask about discounts then this is not the vehicle for me and perhaps I would be interested in a non SRT Grand Cherokee. Needless to say I walked out of the dealership. The discount is not going to make me be able to afford the vehicle, but I am going to try to get the best deal I can if I decide to buy the vehicle.
When I bought my Audi, I test drove the S4, S5 and S6 and everyone at the dealership was very friendly and welcoming. I understand this is a hot new vehicle, and if they do not wish to discount the vehicle that is fine but there is no need to be condescending to a potential customer.
Chrysler/Jeep/Dodge dealers have some of the lowest dealer satisfaction scores of any make, this is something they desperately need to fix if they want to play in the big leagues. All the SRT Vehicles and even some of the upper trim Grand Cherokees are getting into the luxury car price levels and while the vehicles are competitive the dealer service is not.