Re: New Ralph Gilles interview......SRT
He also said in a previous interview that low volume vehicles are getting harder to build and intigrate into the production cycle due to suppliers and cost benefit compared to high volume like a V-6 Cherokee.
Keeping the brand exclusive IS a good idea dealers sell an make there most money seling high volume lower priced bread n' butter cars.
Most dealers don't want nor can afford keeping 5/6 Jeep SRT8's @ 60K or 250-300,000 tied up in 5/6 vehicles... that may take a long time to sell, they could put 10 $30,000 cars on the same lot and make more profit plus for every up/customer who walks in 1 is a SRT8 Buyer 50 are bread and butter customers.
This is EXACTLY what happened to Pontiac as Bob Lutz said "Pontiac is a damaged brand"...Pontiac lost it's exclusivity.
You drive an SRT8 these days you got something unique and special as it should be.