They definately need to wake up and smell the roses. Jeep's colour pallete is old and staid, they need to inject some new colour into it!
Hey, if Ford Oz (and what about all the $8k Koreans!) can do it for a price leading vehicle selling less than 100k a year, sure Jeep can for one selling many more than that, and their premium model!
See for yaself (choose XR6 from the drop down);
Come on Jeep...... it's 2011 guys.