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cyanideg 08-01-2011 04:19 PM

MSRP released!
1 Attachment(s)
Dealer just emailed me this:

August 1, 2011
Marketing Highlights
As you know, Chrysler Group LLC has recently elevated our in-house performance division – the Street and Racing
Technology (SRT®) team – to a separate company brand that promises to maintain our successful formula to design,
engineer and build benchmark American high-performance vehicles for Chrysler, Jeep® and Dodge.
The launch of SRT as the company’s performance brand comes as three additional vehicles are set to rejoin the 2012 Dodge
Challenger SRT8® in the expanding SRT lineup. Making their returns to the vehicle lineup are the 2012 Dodge Charger
SRT8, 2012 Chrysler 300 SRT8 and 2012 Jeep Grand Cherokee SRT8. All four of these new SRT vehicles share a common
powerplant – the new 6.4-liter (392 cubic-inch) HEMI® V-8 engine that features more horsepower and more torque than ever
before across a significantly wider rpm range, while intake and exhaust technologies lead to improved fuel efficiency. Being a
separate brand allows our team to expand the dedicated engineering and marketing resources for specific performance
vehicles. We look to delight SRT customers and evolve our business model with the performance enthusiast in mind. The
SRT vehicle lineup will continue to make the latest in contemporary luxury features available to our customers, while carefully
integrating active and passive safety features. We strive to never lose focus on driver involvement and vehicle character while
maintaining each of the vehicle brand’s key design differentiators.
Each of these SRT vehicle have been developed using the following five specific performance hallmarks:
• Awe-inspiring powertrains
• Outstanding ride, handling and capability
• Benchmark braking
• Aggressive and functional exteriors
• Race-inspired and high-performance interiors
Please see below for all the details on the pricing of these exciting new SRT vehicles.
SRT Team
These prices will appear on retail price labels beginning with 2012 MY shipments. In the event approved EPA fuel economy
is not available when a vehicle is shipped, a completed label will be mailed to you as soon as the information becomes
Federal law requires that prior to the sale, lease or display of a 2012 vehicle, EPA fuel economy data and pricing
information be shown on a label affixed to the appropriate window of the vehicle. DO NOT sell, lease or display a vehicle until
the label furnished by Chrysler Group LLC, complete with EPA fuel economy data, has been affixed to the vehicle. Because
the label furnished by Chrysler Group LLC also contains price information, this label may not be removed once affixed.
However, an additional label may be added.
These prices represent initial 2012 model year firm prices; therefore, price protection is not applicable.
The Supplemental Floor Plan Assistance Program (SFPAP) will be established as shown below in Exhibit I. The SFPAP charge is
included in the 2012 model year firm base factory wholesale price:
The Delivery Allowance amounts will be established as shown below in Exhibit I. The Delivery Allowance charge is included in
the 2012 model year firm base factory wholesale price.
The Marketing Fund amounts will be established as shown below in Exhibit I. The Marketing Fund charge is included in
the 2012 model year firm base factory wholesale price.
Holdback will be established as shown below in Exhibit I. The Holdback charge is included in the 2012 model year firm base factory wholesale price.
DealerCONNECT will reflect the new pricing on August 1, 2011.
Delivery SRT Marketing
Vehicle Line Model $FWP $MSRP $SFPAP Allowance Fund Holdback
SRT8 LXCX48 $45,602 $47,170 $350 $472 $950 3%
SRT8 LCDX22 $42,555 $43,995 $350 $440 $900 3%
SRT8 LDDX48 $44,161 $45,795 $350 $458 $900 3%
Grand Cherokee
SRT8 WKJX74 $51,968 $54,470 $355 $545 $1,100 3%
Destination $/Unit*
300C $825
Challenger $825
Charger $825
Grand Cherokee $825
* Add $50 for Hawaii

mlarco52 08-01-2011 04:21 PM

Re: MSRP released!
So whats the price on the Jeep? I can't make it out on that lol sorry.

Edit: Nevermind I see it is still $54,470, good luck Americans, sorry to see alot of people cancelling their orders.

cobra281 08-01-2011 04:28 PM

Re: MSRP released!
Could someone please explain $FWP, $SFPAP, Allowance, Fund, Holdback?

Thanks in advance.

Scottina06 08-01-2011 04:32 PM

Re: MSRP released!
Milous posted the price in the pricing thread

cyanideg 08-01-2011 04:35 PM

Re: MSRP released!

Originally Posted by Scottina06 (Post 458172)
Milous posted the price in the pricing thread

Ya but the thread is 60 pages long.... Figured I'd just post the attachment and make a new thread so ppl could see!

Scottina06 08-01-2011 05:24 PM

That wasn't meant for you cyanide....

Sent from my PC36100 using Tapatalk

Red G8R 08-01-2011 08:08 PM

Re: MSRP released!
Basically the prices previously published are all correct.....$55,295 base (freight included).

SoCalMoparWK 08-01-2011 08:25 PM

Re: MSRP released!
fricken bananas...

Jeff_Jeske 08-01-2011 08:37 PM

Re: MSRP released!
Overland here I come!

edogg23 08-02-2011 12:58 AM

Re: MSRP released!

Originally Posted by Jeff_Jeske (Post 458366)
Overland here I come!

I think we are on the same page. I thought it would be fun to have an evo and srt-8 but at that price I'll just stick to going fast in the evo and getting something else more practical like an overland.

tri0829 08-02-2011 01:40 AM

Re: MSRP released!
i dont link that 55,000 is that bad for the new srt8. jeep really stepped up their game and definitely brought it into the luxury segment with the interior and overall design. Any other luxury brand is selling similar vehicles for a lot more than that. Not that i can afford it either way, but i think that it helps to make the srt more prestigious with a higher price point. i think that in this case you get what your payin for.

SRTDogg 08-02-2011 08:54 AM

Re: MSRP released!
The base $30K Laredo stepped up its game with a new luxurious interior. Don't go trying to make it sound like the extra $30K on top of the Laredo drastically improves the interior for the SRT8, because it does NOT.

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