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ducks unlimited 12-12-2009 08:33 AM

2010 Jeep Wrangler four-door Rubicon: The last American Chrysler

In November, during a marathon eight-hour press conference I'm delighted to have missed, Fiat Chairman Sergio Marchionne outlined how Fiat and its new corporate holding Chrysler would collaborate on future products.

It comes down to this: Fiat will build compact cars for Chrysler. Chrysler will build mid-size and large vehicles for Fiat. And both companies will sell in the other's home markets.

From now on it's the Fiat-Chrysler Italian-American Friendship Society. Shiny suits for everybody. Fuggetaboutit.

And in all those dreary death-by-PowerPoint hours, in all that chatter about synergy and shared architecture and homologation (whatever that is), you know whose name was never called? Jeep Wrangler.

According to Fiat-Chrysler's five-year plan, the Wrangler will get a long-overdue diesel engine option at the end of 2010, and make some concessions to fuel economy (a start-stop system) and creature comforts (a restyled interior). But otherwise, the Italian bosses are going to leave the old donkey alone.

Other Jeeps? Sure, why not. Fiat can build the next generation of Jeep Patriot or Compass on an all-wheel-drive Fiat Panda chassis and lose nothing in translation because those fraudulent nebbishes are about as Jeep as I am a great Italian tenor.

But the Wrangler -- a stumpy, clumsy, body-on-frame clodhopper, as hopelessly out-of-date as it is unbeatable off-road -- is the heart and soul of the brand. The Italians are justly famous for their cultural antennae, and I think it served them well here. They appreciate the semiotic enterprise of Wrangler, which speaks to a kind of four-wheel American primitivism: nativist, nationalist, armadillo-eating, off-grid, off-road, mil-spec.

You can't alloy Wrangler, you can only anneal it, which is to say, make it harder.

Take our test car, for instance. The Rubicon-package Wrangler Unlimited is full of drop-forged orneriness, starting with a couple of bigger-badder Dana 44 axles with electronic locking differentials; a two-speed transfer case with extra tall gearing; and electronic front sway bar disconnect, which will give you a little more wheel articulation when you're driving over, say, a Honda Accord.

Rock rails, skid plates and various other bits under undercarriage armor protect the body and chassis.

Unlike most other off-roaders, the Jeep retains the old-style, manually engaged transfer case, and let me tell you, it ain't smooth. To stick it in Low Range 4x4, I really had to muscle the lever in the gate.

There are some nice electronic additions to the Wrangler -- hill-start assist, which keeps the vehicle from rolling back on a hill as you put it in gear -- but the vibe of this vehicle is very mechanical, very unreformed. Old school, thy name is Wrangler.

Also, unlike a Porsche Cayenne or Land Rover LR4 -- whose onboard computers and electro-hydraulic differentials do a lot of the off-roading work for the driver -- the Wrangler requires more driving skill, lest you bury it to the axles in mud, which I almost did.

Under the latched hood is Jeep's 3.8-liter, 202-hp V-6, a unit that has approximately the refinement of a Soviet-era wheat thresher, buttoned to a similarly antiquated four-speed automatic. Shod with a set of howling 255/75, 17-inch mudders, the Unlimited -- that's what they call the model with four doors -- is a lolling, keel-showing, dead-slow mess on asphalt. There's no acceleration, unintended or otherwise. Hustled down a winding mountain road, the Wrangler handles like it's been drinking bug spray.

But then it goes off-road and suddenly, as if a special kind of gravity ensues, the Wrangler is transformed. Everything that seemed misguided or badly arranged suddenly makes perfect sense.

The ratty iron-block engine that huffed and puffed on the freeway is now purring along at 1,200 rpm, making just enough torque to climb a rutted timber road, without churning the mud. The gear ratios are perfect. The bedspring suspension -- which seemed to threaten to throw you out the driver's window -- now terrain-follows with an eerie suppleness.

You know how penguins are awkward out of the water and once they dive in become ballistic torpedoes? Like that.

Our test vehicle was up-fitted with what's called the Preferred Package 24R, including the removable plastic hardtop. The two small panels over the front seats come off without much trouble, but you will need Pharaoh's slaves to get the larger part off.

If you've got an afternoon to kill, you can also take the doors off, which is a pretty good trick, considering they have power windows and locks.

Be advised, however, that riding around town in a doorless, open-air Jeep Wrangler sends, well, signals. You've got to own that look.

The Wrangler -- still built in Toledo, Ohio, using more or less the same cartwrighting and blacksmithing as ever -- is about as pure an expression of brand and country as can be imagined.

The only comparable product would be Harley-Davidson. Both Jeep and Harley are, by many measures, fairly antiquated products.

Some of the Jeep's textures are downright hilarious, including the 30 miles of electrical tape used to wrap up loose ends on the wiring harness, or the webbed-nylon check straps holding the doors on, or the crude stamped-steel brackets that hold the seats to the floor. I've seen license plates with more commitment to craft.

But the Wrangler is a pure, expressive product, full of history and meaning, designed to do one job fantastically well. I regard it as the last American Chrysler. Long may it wave.

blackpepper 12-12-2009 04:57 PM

Re: 2010 Jeep Wrangler four-door Rubicon: The last American Chrysler
Good article.

wvjeep 12-19-2009 08:49 PM

Re: 2010 Jeep Wrangler four-door Rubicon: The last American Chrysler
Great post.... over the years the Jeep brand has changed hands so many times- surviving thru AMC to Chrysler to now Fiat- yet it has always garnered respect- in large due to the legendary Wrangler... thanks for the good read!

08Hemi 12-30-2009 09:26 PM

Re: 2010 Jeep Wrangler four-door Rubicon: The last American Chrysler
nice post Ducks!!!

suzieque 12-31-2009 12:26 PM

Re: 2010 Jeep Wrangler four-door Rubicon: The last American Chrysler
a good read!

the wrangler is instantly recognizable on the road and has a high resale value.

I plan to buy one in the next few years, a diesel engine from Fiat would be a nice option considering the poor fuel economy of the current Wrangler. I recall a video of the concept hybrid Wrangler, I guess that vehicle is not going to be developed.

krutj 01-28-2010 03:05 PM

Re: 2010 Jeep Wrangler four-door Rubicon: The last American Chrysler
1 Attachment(s)
That was an interesting observation. Not sure some of the hardcore JK owners would agree with some of your statements, some seem to have a pretty thin skin.
Not really certain why your test vehicle was difficult getting into 4lo, I use mine often and it seems to fall in (in stopped position)
I drive mountain roads and don't think I could force myself to purchase any other vehicle(JEEP that is)

Scottina06 01-28-2010 03:52 PM

Re: 2010 Jeep Wrangler four-door Rubicon: The last American Chrysler
cool ride bro!

krutj 01-28-2010 04:06 PM

Re: 2010 Jeep Wrangler four-door Rubicon: The last American Chrysler
Thanks....didn't think there'd be any JK stuff here so I'll start it off.
I'm really here for the WJ stuff, and man the rides in here are awesome.

Scottina06 01-28-2010 04:17 PM

Re: 2010 Jeep Wrangler four-door Rubicon: The last American Chrysler
yes they are....

we need a jumpstart in the JK dept. You get some of those guys here and we'll build you guys a JK forum. problem is...they see all the Grands...and most of them are street Grands....but we have a great offroad forum too that we plan to expand!

krutj 01-28-2010 04:30 PM

Re: 2010 Jeep Wrangler four-door Rubicon: The last American Chrysler
I'm a member of some hardcore wrangler forums and they are getting a little too busy for me. And man some of 'em are really thin skinned. Just read one about the JEEP Wave and it was all YJ vs TJ vs JK WAAAA, that jeep didn't wave to meWAAAA
My WJ is stock and a fresh canvas, she's got 58k and will make a sweet project, and you guys here have all the good stuff for the Grands. (not so good in other forums)
so pat yourself on the back, you got the best site for Grands!!!!!

Scottina06 01-28-2010 04:50 PM

Re: 2010 Jeep Wrangler four-door Rubicon: The last American Chrysler
4.7 to I see...... check out our vendor airram at

quickartist 04-16-2012 04:19 PM

Re: 2010 Jeep Wrangler four-door Rubicon: The last American Chrysler
I have a 2010 wrangler unlimited Sahara with
18" wheels, rims, can I put wrangler at tires
That are 31", with 15" wheels on my jeep?

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