That's quite possible in different markets but I guess in the US you get an option to build to your desired spec online. Basically we need to decide what exactly is absolutely necessary in the car based on how we would really use it on a day to day basis. For example I wanted to have BFG KO2 tires on mine since the beginning but have fought the urge at both tire changes as it only serves 5% or less of my usage in the real world.They only offer certain options on the Laredo. I wanted to do the same thing and ended up buying a Limited to get all the options I wanted. They are marketed that way to get you to spend more money on an upgrade.