these seats hands down are much more comfortable than the laredos. more firm so the cushion foam used in them has got to be different. i did a 5 hour round trip a couple weeks ago, the same one ive done before with laredo seats and these are noticeably different. sure it could be that they are newer but i think its more than that. really less fatigue after this drive. family has said the same on the passenger side as well and that seat had low miles on it.