Uhaul vs. Dealer for Hitch Install

I am looking to attach a trailer hitch to my 2014 Grand Cherokee Limited RWD. I was told that it is already prewired for a trailer hitch.

I contacted both Uhaul and my local dealership. Uhaul quoted me $270 for hitch, wiring, and install. The dealership quoted me $241 for just the hitch and than another $271 for installation.

My two concerns are:

1) Appearance - With the Uhaul hitch, will it look like a uhaul job (blatently an aftermarket accessaory) or will it look as though it comes from the dealership.

2) Resale Value - Is one option better than another in terms of resale value or even warranty?


Any insight or if anyone has any photos of Uhaul trailer hitches on their '14 Grand Cherokee I would greatly appreciate it!