I grew up in Michigan, went to UM with Maximum Bob's daughter, and had family and friends in upper Ford and GM ranks, etc, so I'm at least a little familiar with the territory and industry. I know real estate has made a solid recovery around Detroit, but there's still plenty of space for them to build a small but polished delivery center with an off road course sufficient to demonstrate their various vehicle's capabilities, where they could walk new owners through the basics of off roading and handling various types of challenges while showing owners what settings to engage in various situations and so forth. Porsche does it, BMW does it, etc. If they want to be the American Range Rover brand, with six figure Wagoneers and $85k Grand Cherokees and Wranglers... commit.
They might not be able to do it at any of the factories, but ideally if they could set up a demo/delivery facility near a Wagoneer, Grand Cherokee, or Wrangler plant, and offer a tour in addition to delivery and off road demonstration, I think it would be a brand-building win. It could be a sub $1k option or something, pending the interest level, but people would post their experiences on social media, and if they did a good job of it, it would help build brand loyalty with the participants as well.
Not my monkey, not my circus... but I have bought a number of monkeys from that circus. I'd have flown out there with my 12 y/o son and taken delivery, even if they charged me $1k to do it. It's a memorable learning and bonding experience, and from Jeep's side, he's a future lifelong customer. Even if only a small percentage take the option, I think it's worthwhile for the brand. If it wasn't, other brands wouldn't be doing it.