Humans generally don't like imposed change, and most new designs face backlash from fans of the old design. Sometimes one comes along that the majority fall in love with right away, but most new designs are ultimately compromised versions of the designers original vision, due to all manner of engineering, production and cost considerations, layered over the top of the original vision. This phenomenon is why Jeep was so conservative with the last Wrangler update (aversion to change within the customer base) while the Bronco was almost universally loved (not following a recent model).
That said, I loved the WK when it came out, and thought the WK2 was a mistake at first, especially the headlights, but it grew on me and I still really like the way they look now. The forward cant of the WL wasn't my favorite either, but the new car has a decidedly more upmarket goal, and they wanted to differentiate it I'm sure. Does it work? Will it grow on me, or any of us? I think it will. The WL has a more 'stern/conservative' affect up front, where the WK2 looked more svelte and athletic up front.
Looking at the future midlife refresh schedule and platform replacement, this design is going to be around a long time (until 2027 for a refresh, and 2033 for a new platform on the L, 29/35 on the two row). The below production schedule (which does look to come from the Stellantis system based on other things I've seen) is obviously subject to change, but it seems like this platform is going to have a long life, which is nice with regard to our cars not looking 'last generation' longer than most.
Also, the CEO is on record as expecting battery tech to fall in cost, double in density, and recharge times to drop substantially 'but won't be seen in today's platforms'. If that is their outlook (and it seems reasonable based on various industry news) they will be throwing their resources into next gen EV-only platforms. If the battery tech matures and improves as they have good reason to expect, they won't throw huge sums of money into dinosaur-powered platforms in the interim, knowing EV SUVs with 600 mile range (maybe 250-300 while towing) are on the horizon, which will pretty much obviate all arguments for gas engines when it happens, in all but HD diesel pickups probably.
Looking at the below, I'd guess they might be targeting 2027 to introduce a Hurricane-based 4xe WL75 (it's been noted already, but no timeline announced), which will carry through to 2033 when we might see the dawn of an EV-only platform.
That said, I loved the WK when it came out, and thought the WK2 was a mistake at first, especially the headlights, but it grew on me and I still really like the way they look now. The forward cant of the WL wasn't my favorite either, but the new car has a decidedly more upmarket goal, and they wanted to differentiate it I'm sure. Does it work? Will it grow on me, or any of us? I think it will. The WL has a more 'stern/conservative' affect up front, where the WK2 looked more svelte and athletic up front.
Looking at the future midlife refresh schedule and platform replacement, this design is going to be around a long time (until 2027 for a refresh, and 2033 for a new platform on the L, 29/35 on the two row). The below production schedule (which does look to come from the Stellantis system based on other things I've seen) is obviously subject to change, but it seems like this platform is going to have a long life, which is nice with regard to our cars not looking 'last generation' longer than most.
Also, the CEO is on record as expecting battery tech to fall in cost, double in density, and recharge times to drop substantially 'but won't be seen in today's platforms'. If that is their outlook (and it seems reasonable based on various industry news) they will be throwing their resources into next gen EV-only platforms. If the battery tech matures and improves as they have good reason to expect, they won't throw huge sums of money into dinosaur-powered platforms in the interim, knowing EV SUVs with 600 mile range (maybe 250-300 while towing) are on the horizon, which will pretty much obviate all arguments for gas engines when it happens, in all but HD diesel pickups probably.
Looking at the below, I'd guess they might be targeting 2027 to introduce a Hurricane-based 4xe WL75 (it's been noted already, but no timeline announced), which will carry through to 2033 when we might see the dawn of an EV-only platform.